A long-term partnership
We've worked with Bupa for 8 years across almost all of their business units and creative campaigns.
Covid impacted everyone, and businesses certainly felt the pressure - with healthcare particularly under the magnifying glass. So agile measurement and reporting on longitudinal data proved invaluable during a turbulent period for this market-leading brand.
Sonder is a valued strategic and research partner to Bupa. They consistently respond to challenges with innovative, honest, and clear thinking. Their expertise in the evolving health landscape and shared passion for our brand make them indispensable.
Angelique Waker
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Curiosity
The COVID-19 pandemic brought massive shifts for Bupa, requiring them to adapt rapidly to surging demand in some areas and serious challenges in others. To support Bupa, we delved deep into their data, remaining agile as the landscape shifted. Our focus was on understanding the broader implications and opportunities within private healthcare in this turbulent period.
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Conscience
Our Sonder x Bupa brand tracker became a vital tool, continuously measuring sentiment toward private healthcare, tracking brand health, and monitoring the competitive landscape. We increased the frequency of reporting, providing timely, precise insights that helped Bupa anticipate shifts and stay ahead in the rapidly changing environment.
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Complexity
The pandemic reshaped demand, particularly for private healthcare insurance and virtual consultations. By analysing data by age and life stage, we identified key growth areas, particularly the surge in mental health concerns among younger audiences and the rising demand for digital health services. Our analysis highlighted where Bupa could best adapt and innovate.
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Conviction
Our insights empowered Bupa to act swiftly, launching a Mental Health campaign precisely when our data showed it was most needed. The tracker also guided the expansion of their digital health services, which continue to grow today. Armed with these insights, Bupa didn’t just navigate the pandemic—they thrived, adapting to new demands with confidence.
Case Studies
Don't just take our word for it - our client relationships, with an average retained tenure of over 8 years, speak for themselves.
Sonder is a full-service agency with expertise in brand, audience and creative research.
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