Fearne & Rosie
When Fearne & Rosie, a dynamic start-up with a bold vision, approached us, we were captivated by their mission to disrupt the jam market as a B Corp. Collaborating closely with founder Rachel, we embraced the unique challenges of a small business, delivering tailored insights and actionable recommendations. From refining packaging to strengthening brand equity, our research helped set Fearne & Rosie on a course for rapid growth, ensuring they could confidently navigate the complexities of their industry and stand out in a competitive market.
Sonder gave Fearne & Rosie clear insights into our customers, market trends, and purchase decisions. These insights refined our messaging and identified areas for improvement. As fellow B Corp members, Sonder's team was supportive and generous, exceeding expectations. We're keen to work with them again.
Rachel Kettlewell
-
Curiosity
When introduced to Rachel, we were immediately drawn to her vision of building a B Corp that challenged established players. Start-ups aren’t our typical clients, but her mission resonated with us. To truly understand her needs, we spent time working closely with Rachel and her team.
-
Conscience
Our questionnaires are always tailored, so when designing one for a quick-turnaround start-up project, we focused on being agile and addressing only the essential questions. We kept the format simple but ensured that every question would yield valuable insights from respondents. Open-ended questions played a key role, providing direct feedback on the F&R packaging. By running these responses through our language mapping software, we maximised the depth of insight while maintaining efficiency.
-
Complexity
Balancing the scale and budget of a start-up while maintaining our high standards was challenging; the marketing challenges for a small player are different, with distribution and packaging being critical at the outset, so we honed in on these areas. Beyond measuring core brand equity, we ensured we addressed the immediate, tangible questions Rachel needed answered to drive her brand forward in the short term.
-
Conviction
We delivered insightful brand measurements to guide strategy, helped create a retailer deck to showcase the brand’s strength, and implemented packaging tweaks, all ensuring that Fearne & Rosie was primed for rapid growth.
Case Studies
Don't just take our word for it, with an average retained tenure of 8 years our work speaks for itself
Sonder is a full-service agency with expertise in brand, audience and creative research.
Award-winning market research agency for actionable, human-centric insights
