Optimising Advertising Effectiveness

Our relationship with Reed started amid the Great Resignation, as job markets shifted and recruiters scrambled to adjust. With employees seeking autonomy and recruiters needing direction, Reed turned to us for guidance. We immersed ourselves in the post-Covid market, focusing on strategic urban growth areas to capture the evolving job landscape.

From the start, we knew our sample had to be carefully targeted to ensure future-focused insights. We identified urban growth areas, aware that economic and geographical shifts would shape the job market. This allowed us to gather data that didn’t just reflect the current state but offered Reed a forward-looking view.

Collecting accurate, comparable data across cities was no easy task. We implemented precise quotas, ensuring fairness and consistency in the sample. Our attention to detail guaranteed that our insights would stand up to scrutiny, providing a comprehensive, representative view of the market.

The groundwork paid off. We demonstrated Reed’s brand performance across key regions, particularly where investment had fluctuated. By tracking performance in urban growth areas, we highlighted the tangible impact of Reed’s strategic investments, showing the ongoing value of brand investment even in a performance-driven market.