Post Pandemic Confidence

Before the pandemic, we’d built a strong partnership with Neilson Active Holidays. When they reconnected with us after COVID, now rebranded as Neilson Beachclubs and eager to grow, we were thrilled to jump back in. With a new media agency on board, it was time to help them navigate this next phase of their brand journey.

We began by evaluating the brand’s current health, comparing post-pandemic results with previous data. This allowed us to highlight shifts in their brand profile and assess the rebrand’s impact. Additionally, we tested new brand assets, using benchmarking data to identify which assets best positioned Neilson as a leader in the beach club market.

Our study provided a snapshot of the brand’s current health, which we compared to pre-pandemic results. We highlighted the shifts in brand profile to gauge the impact of the rebrand. Additionally, we tested different iterations of the new brand assets with respondents, using our earlier brand benchmarking data to identify where each brand route might best differentiate Neilson in their new positioning.

The results validated that Neilson’s brand was still strong, ready for a fresh marketing strategy. Our research also pinpointed where the rebrand could help them differentiate in a competitive space. Crucially, our work confirmed the success of their new “Good Energy” positioning, which became the foundation of their sponsorships and TV campaigns.