How we work
Sonder is a collective of 30 researchers, strategists and analysts committed to showcasing how (the dying art of) great research can make a real difference.
People are fascinating. Research should be too.
We transform complex data into meaningful insights through meticulous, human-centered research
Sonder
Clients
From day one we come together with our clients, immersing ourselves in their business, who they are, and what is important to them.
Client satisfaction
100%
- 43% Extremely
- 55% Very
- 2% Somewhat
The world is noisy and fascinating.
We embrace the chaos, uncovering the simple stories that inspire change and guide strategic decisions.
Attention to detail starts at our desks and extends to every aspect of our work. We don’t chase trends but adopt proven innovations, always staying attuned to the next true game-changer.
Responsive and resourceful, we always meet deadlines - and nothing leaves the office until we're proud of it.
We thrive on movement and innovation—we simply can’t sit still, and we’ve tried.
We continually strive to improve ourselves, enrich our clients’ lives, and elevate our work.
It's not just about reading the numbers, it's about reading the room - from a stakeholder leaning forward to a budget suddenly being cut, we work with our clients to contextualise the work.
Behind every decision is a person, and we keep them at the forefront of our process.
Services
While our roots are in strategic brand tracking, our clients have increasingly sought broader expertise. As our team and capabilities have grown, we’ve applied our curiosity (and nerd-like rigour) across a wide range of research areas.
Whether it’s a brand, audience, or creative challenge, we’re confident we can help.
Services
B-Corp
A certified B Corp, we’re committed to upholding the highest social and environmental standards. We don’t just benefit our clients; we positively impact our team (including the office dogs) and society at large—ensuring ethical practices and sustainable outcomes.
B-Corp
