Audience
Our audience research uncovers the stories that shape your market, delivering meaningful insights to help you attract, target, and convert.
Audience
Case Studies
Don’t just take our word for it—our client relationships, with an average retained tenure of 8 years, speak for themselves.
Services
Research is about people. Identifying and understanding your audience is in the lifeblood of what research should offer.
Services
Capabilities
Our in-house team designs and delivers across a wide range of audience research needs. Whether you're looking to identify segment groups or grow your brand with new audience strategies, we'll work with you to develop a bespoke, budget-appropriate approach.
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- Attitudinal Segmentation
- Behavioural Segmentation
- Customer Insights
- Customer Journey Mapping
- Depths
- Diary Research
- Ethnography
- Focus Groups
- Growth Strategy
- HNW/UHNW Research
- Key Driver Analysis
- Market Mapping
- Market Sizing
- Max Diff
- Mixed Method Segmentation
- Niche-Audience Research
- Online Communities
- Pen Portrait Development
- Price Elasticity Modelling
- Pricing Strategy
- Proposition Testing
- Segmentation Evolution
- Sensitive Topic Exploration
- Stakeholder Interviews
- State of the nation
- U&A
- Win/Loss Analysis
- Ad Effectiveness
- Online Benchmarking
- Advertising Tracking
- AI Language Mapping
- Brand and Ad Tracking
- Brand Health
- Brand Levers
- Brand Tracking
- Calibration
- Campaign Effectivenes
- Compeitive Analysis
- Conjoint
- Continuous Tracking
- Dip-Based Tracking
- Headroom Analysis
- NPS
- Macro Trend Insight
- NPD Research
- Product Testing
- Store, Showroom and Refurb Development
- CSat
Sonder is a full-service agency with expertise in brand, audience and creative research.
Award-winning market research agency for actionable, human-centric insights
