Brand
Our brand work is designed to uncover and amplify the stories which define and develop your brand, embracing complexity to unearth meaning behind the data.
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Brand
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Case studies
Don’t just take our word for it—our client relationships, with an average retained tenure of 8 years, speak volumes.
Services
Home is where the heart is, and our heritage lies in brand research.
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Services
Capabilities
Our in-house team can design and deliver across a range of research needs. Whether you're looking for continuous brand tracking or a one-off evaluation of an ad campaign, we’ll tailor a bespoke, budget-conscious solution.
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- Advertising Tracking
- AI Language Mapping
- Brand and Ad Tracking
- Brand Health
- Brand Levers
- Brand Tracking
- Compeitive Analysis
- Continuous Tracking
- Customer Insights
- Dip-Based Tracking
- HNW/UHNW Research
- Key Driver Analysis
- Macro Trend Insight
- Market Mapping
- Market Sizing
- Max Diff
- Niche-Audience Research
- NPS
- Online Benchmarking
- Online Communities
- Pre/Post
- Price Elasticity Modelling
- Pricing Strategy
- Product Testing
- Proposition Testing
- Sensitive Topic Exploration
- Stakeholder Interviews
- State of the nation
- U&A
- Win/Loss Analysis
- Attitudinal Segmentation
- Behavioural Segmentation
- Conjoint
- Customer Journey Mapping
- Depths
- Diary Research
- Ethnography
- Focus Groups
- Growth Strategy
- Headroom Analysis
- Mixed Method Segmentation
- NPD Research
- Pen Portrait Development
- Segmentation Evolution
- Store, Showroom and Refurb Development
- Ad Effectiveness
- Calibration
- Campaign Effectivenes
Sonder is a full-service agency with expertise in brand, audience and creative research.
Award-winning market research agency for actionable, human-centric insights
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