Brand
Our brand work is designed to uncover and amplify the stories which define and develop your brand, embracing complexity to unearth meaning behind the data.
Brand
Case studies
Don’t just take our word for it—our client relationships, with an average retained tenure of 8 years, speak volumes.
Services
Home is where the heart is, and our heritage lies in brand research.
Services
Capabilities
Our in-house team can design and deliver across a range of research needs. Whether you're looking for continuous brand tracking or a one-off evaluation of an ad campaign, we’ll tailor a bespoke, budget-conscious solution.
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- Advertising Tracking
- AI Language Mapping
- Brand and Ad Tracking
- Brand Health
- Brand Levers
- Brand Tracking
- Compeitive Analysis
- Continuous Tracking
- Customer Insights
- Dip-Based Tracking
- HNW/UHNW Research
- Key Driver Analysis
- Macro Trend Insight
- Market Mapping
- Market Sizing
- Max Diff
- Niche-Audience Research
- NPS
- Online Benchmarking
- Online Communities
- Pre/Post
- Price Elasticity Modelling
- Pricing Strategy
- Product Testing
- Proposition Testing
- Sensitive Topic Exploration
- Stakeholder Interviews
- State of the nation
- U&A
- Win/Loss Analysis
- Attitudinal Segmentation
- Behavioural Segmentation
- Conjoint
- Customer Journey Mapping
- Depths
- Diary Research
- Ethnography
- Focus Groups
- Growth Strategy
- Headroom Analysis
- Mixed Method Segmentation
- NPD Research
- Pen Portrait Development
- Segmentation Evolution
- Store, Showroom and Refurb Development
- Ad Effectiveness
- Calibration
- Campaign Effectivenes
Sonder is a full-service agency with expertise in brand, audience and creative research.
Award-winning market research agency for actionable, human-centric insights
