Customer Satisfaction Research
Customer satisfaction studies can be a goldmine of information beyond NPS, let us show you how...
Customer
Our Approach
CSATs and NPS studies are now dominated by platforms — automated tech stacks offering pre-programmed questions and dashboards for stakeholders. While this approach is fast and efficient for store managers, it limits head office’s ability to strategically analyse what's going on.
We blend the two together - integrating smart software with expert researchers to analyse the results. This way, store managers get their dashboards, while the Board receives strategic insights into how operational initiatives are moving the needle.
-
Curiosity
We immerse ourselves in your world
So many CSATs are run without thought, providing reams of data with little analysis or insight. We get to the bottom of what your organisation is trying to achieve, ensuring that results are contextualised in your objectives and what's going on in the real world.
-
Conscience
We have meticulous standards
It's no exaggeration to say that our quality control is standout - panels routinely turn to us for guidance on what they should be doing. Our GDPR compliance is best-in-class, with a dedicated project manager ensuring client data is treated with utmost confidence and consideration.
Beyond that, our account management style ensures everything is done on time and to a standard we can be proud of. From design to output we put conscience into everything we do - remembering the human, and embracing the tech.
-
Complexity
We embrace the difficult
CSATs are often considered simple—and to an extent, they are. However, they hold immense untapped potential for deeper customer insights through AI language mapping, integrating transactional data, or linking scores with brand tracking.
We go beyond the numbers to drive meaningful growth. We don't just run the data, we look for the insights that will drive your business forward.
-
Conviction
We trust what we find
The true value of our work lies in how effectively it can be used.
We’re so confident in our work that we regularly compare client satisfaction with other agencies—achieving 100% for three consecutive years. We don’t restrict ourselves to SOWs or timesheets, and we regularly present our findings at the board level — whether they’re controversial or not
This confidence comes from the uncompromising quality of our in-house data team and the deep expertise of our cross-specialism team. Because ultimately, you can only be confident if we are.
Case Studies
Don't take our word for it, find out more...
Capabilities
The best CSat's work in conjunction with other studies, ensuring you're getting a meaningful 360 view of your audience, customer journey, and experience
-
- AI Language Mapping
- Conjoint
- CSat
- Customer Insights
- Customer Journey Mapping
- Diary Research
- Dip-Based Tracking
- HNW/UHNW Research
- Niche-Audience Research
- NPS
- Online Benchmarking
- Price Elasticity Modelling
- Pricing Strategy
- Stakeholder Interviews
- Win/Loss Analysis
Sonder is a full-service agency with expertise in brand, audience and creative research.
Award-winning market research agency for actionable, human-centric insights