Strategic Growth Research
In today’s fast-paced world, standing still isn’t an option—if you’re not growing, you’re shrinking. We help you identify and leverage growth opportunities to achieve sustainable business success.
Strategic
Our Approach
It all begins with strategy, enabling us to explore the vibrant lives of real people and uncover valuable business and brand opportunities.
Whether you’re a household name seeking new horizons, a challenger aiming to disrupt, or a nascent brand finding your place, we love ambitious clients with bold plans
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Curiosity
We immerse ourselves in your world
Curious at heart, we explore every facet of your market data, using proven methodologies to uncover hidden growth opportunities.
Our strategy team—a blend of data scientists, strategists, and business experts—collaborates to uncover key insights and capture nuances others may overlook. Kicking off with an immersion phase where we get to know your world, our collaborative approach ensures we understand the nuances of your business and market, aligning us with your aims from the off.
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Conscience
We have meticulous standards
From ethical data collection to sensitive topic exploration, we uphold the highest standards in everything we do — including empathising with the complexities of our clients’ worlds.
Our analytical approach and account management ensure everything is delivered on time, aligned with objectives, and to a standard we’re proud of. From design to output we put conscience into everything we do; remembering the human, and embracing the tech.
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Complexity
We embrace the difficult
The more complex the project, the more clarity we bring.
Our commitment to accurate, meaningful data is built on exceptional data quality, and our human-centric approach brings honesty and nuance to uncovering patterns.
Spanning a range of skillsets and diverse thinking, our analysis considers the whole picture, leading to insights that drive real-world change.
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Conviction
We trust what we find
Strategy is our passion, and seeing the real-world impact of our recommendations is what drives us. We report with conviction, crafting impactful stories that spark discussion and drive change. Our in-house data team’s uncompromising quality and the deep expertise of our cross-specialism team ensure we deliver findings with confidence.
Because ultimately, you can only be confident if we are.
Case Studies
We excel at tackling big strategy challenges. Looking for management consultancy-level insights at research agency rates? You’re in the right place.
Capabilities
Our strategic approach spans a range of capabilities. With a team of planners, researchers, and statisticians, we work backward from your objectives to deliver tailored projects that fit your budget — without the eye-watering costs.
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- AI Language Mapping
- Attitudinal Segmentation
- Behavioural Segmentation
- Compeitive Analysis
- Conjoint
- Customer Insights
- Customer Journey Mapping
- Depths
- Diary Research
- Ethnography
- Focus Groups
- Growth Strategy
- Headroom Analysis
- HNW/UHNW Research
- Key Driver Analysis
- Macro Trend Insight
- Market Mapping
- Market Sizing
- Max Diff
- Mixed Method Segmentation
- Niche-Audience Research
- NPD Research
- Online Benchmarking
- Online Communities
- Pen Portrait Development
- Price Elasticity Modelling
- Pricing Strategy
- Product Testing
- Proposition Testing
- Segmentation Evolution
- Sensitive Topic Exploration
- Stakeholder Interviews
- State of the nation
- Store, Showroom and Refurb Development
- U&A
- Win/Loss Analysis
Sonder is a full-service agency with expertise in brand, audience and creative research.
Award-winning market research agency for actionable, human-centric insights
