Sponsorship Effectiveness Research
Our expert sponsorship team has completed hundreds of projects, working directly with brands and media giants like C4 and ITV. This provides us with robust benchmarking capabilities and, more importantly, deep insights into how sponsorship truly works.
Sponsorship
Our Approach
Measuring sponsorship meaningfully is both an art and a science. We’ve measured countless campaigns, creating an approach that delivers both benchmarked results and bespoke outputs. The key is our ability to leverage tangible case studies and examples to bring to bear whenever we see something that could be performing better. So you don't just get measurement, you get what to do next.
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Curiosity
We immerse ourselves in your world
Our sponsorship approach is underpinned by a deep knowledge of how this media format works; we've delved endlessly into the theory and merits of short-form AV and know exactly what to look for.
But that doesn't mean we work off-the-shelf, everything we create is tailored to your business and campaign objectives.
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Conscience
We have meticulous standards
Our data quality approach is unmatched, and that's never more important than when you're dealing with multiple sample sets. You can be certain that our data collection and analysis is on-point, which ultimately means you can trust what you find.
We approach all of our projects with conscience, not just when it comes to data but also in people, presentation and planet.
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Complexity
We embrace the difficult
Effectiveness studies are often seen as simple or ‘black box’—but not here. We recognise the people behind every data point and dive deeper to uncover the ‘why’ behind the ‘what’. We avoid unnecessary complexity, but we do embrace the difficult. This ensures you’re not just receiving top-line metrics — you’ll understand what worked, what didn’t, what to do next, and why.
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Conviction
We trust what we find
You can only be confident if we are. That's why we never let anything leave the building until we are as certain as we can be of it's accuracy, usability and interest. Collaborating with stakeholders from day one ensures that our bespoke reporting meets the needs of all our clients and the value of the research is crystal clear. Whether it’s the first dip or the sixth, our goal is to make each report as useful as possible.
Case Studies
Whether you need guidance on effective sponsorship or benchmarking your performance, reach out to our expert sponsorship team. In the meantime, here’s a glimpse of some of the clients we’ve worked with.
Capabilities
Sponsorship does what it says on the tin, but everything we design is tailored to meet your unique needs
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- Ad Effectiveness
- Ad testing
- Advertising Tracking
- AI Language Mapping
- Brand Health
- Campaign Effectivenes
- Compeitive Analysis
- Creative Development
- Creative Testing
- Customer Insights
- Dip-Based Tracking
- HNW/UHNW Research
- Market Mapping
- Niche-Audience Research
- Pre/Post
- Sponsorship Effectiveness
Sonder is a full-service agency with expertise in brand, audience and creative research.
Award-winning market research agency for actionable, human-centric insights
