Brand Health
Whether you’re a nascent brand or a market leader, understanding your brand’s position in the marketplace is essential for unlocking growth. We embrace the noise of your market to unpick the threads that identify threats, amplify opportunities and give you deep knowledge of how your brand is viewed outside the marketing bubble.
Brand
Our Approach
It's important that our research is aligned with your objectives and that our design is rooted in understanding your audience, so we kick things off by immersing ourselves in your world. A collaborative approach ensures we understand the nuances of your business, along with the market environment, allowing us to craft surveys that speak to the real world of your brand.
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Curiosity
We immerse ourselves in your world
Curiosity runs through everything we do - that's why our brand health approach is bespoke to each client, never relying on off-the-shelf solutions that never quite fit. We look for the nuances and markers of your industry, always providing more than measurement. We love to know what makes people tick, so we design all our approaches with real people in mind; giving us a robust yet unique base with which to approach analysis.
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Conscience
We have meticulous standards
From ethical data collection and sensitive topic analysis to understanding the internal dynamics of our clients’ worlds, we ensure that everything we do is done with conscience. The highest standards go into everything from survey design through to output, ensuring that we can be proud of every step of our research.
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Complexity
We embrace the difficult
Brand health research is often oversimplified, viewed as a cut-and-paste process where measuring KPIs is enough. Not here. We embrace the complexity of markets and audiences to dive deeper into the data, always looking for the stories and insights that can drive a brand forwards beyond their top-line measures.
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Conviction
We trust what we find
Our ruthless approach to data quality allows us to deliver all our recommendations with conviction. We prioritise storytelling and visualisation throughout reporting, ensuring results are not just interesting but accessible and effective.
Case Studies
We're not ones to settle, so our brand health approaches range everything from a one-off agile dip to multi-wave international studies (bonjour).
Capabilities
Whether you want to identify a gap in the sector, or evaluate your global market position, we work backwards from your objectives to design an approach - and budget - that suits you.
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- Advertising Tracking
- AI Language Mapping
- Brand and Ad Tracking
- Brand Health
- Brand Levers
- Brand Tracking
- Compeitive Analysis
- Continuous Tracking
- Customer Insights
- Dip-Based Tracking
- HNW/UHNW Research
- Key Driver Analysis
- Macro Trend Insight
- Market Mapping
- Market Sizing
- Max Diff
- Niche-Audience Research
- NPS
- Online Benchmarking
- Online Communities
- Pre/Post
- Price Elasticity Modelling
- Pricing Strategy
- Product Testing
- Proposition Testing
- Sensitive Topic Exploration
- Stakeholder Interviews
- State of the nation
- U&A
- Win/Loss Analysis
Sonder is a full-service agency with expertise in brand, audience and creative research.
Award-winning market research agency for actionable, human-centric insights
