Brand and Advertising Tracking

A blank sheet of paper doesn’t intimidate us—we thrive on it.

By starting from scratch, we uncover the subtle moments, insights, and nuances that set you apart from the competition. Yes we robustly get to KPIs, and of course we know how to differentiate between claimed and actual data, but it's in our genuine curiosity for how the world turns - and your brand's place within it - that we delve deeper into our data sets. This approach reveals the true insights about your audience, creative, and strategy that drive smart, efficient decision-making.

It's no joke to say that our quality control is best in class - panels routinely turn to us for guidance on what they should be doing.

Beyond that, our analytical approach and account management ensure everything is completed on time, aligned with objectives, and to a standard we’re proud of. From design to output we put conscience into everything we do; remembering the human, and embracing the tech.

The world of research has become more and more complex and, as a result, researchers have increasingly been tasked with finding simple solutions.

There's a time and place for simple, but it's not in the data. We embrace complexity to uncover nuggets of truth within data tensions. It's not always straightforward (that's what makes it interesting) but by designing our work from scratch and working collaboratively with our clients, we can take large, complicated data sets and hone in on real-world outcomes - bringing stakeholders 'simple' debriefs with considered, deep and evidenced recommendations they can trust.

The measure of our work is how it can be used.

We’re confident in our work, routinely checking client satisfaction against other agencies — achieving 100% three years in a row. We don’t tie ourselves to rigid SOWs or timesheets and frequently look to present ourselves to Board-level - whether the findings are controversial or not.

It's because of the ruthless quality back-bone of our in-house data department, and the deep expertise of our cross-specialism team that we can come to you with conviction in our findings. Because ultimately, you can only be confident if we are.